Widen

Widen is a digital asset management and product information management platform that helps brands build a more coordinated and automated content supply chain. Now part of Acquia, Widen provides marketing-friendly tools for managing product data and digital assets in a unified environment, enabling businesses to go to market faster with consistent, accurate product and brand content across all channels.

Target Market

Widen targets mid-to-large brands and enterprises in consumer goods, manufacturing, and retail that need a unified platform for managing both product information and digital assets. The platform is particularly suited to marketing-driven organizations that require deep collaboration between creative, marketing, and product teams to deliver compelling, consistent product experiences at scale.

For Whom?

Widen is ideal for brand and marketing teams that need a single platform to manage both structured product data and rich digital assets including images, videos, and documents, mid-to-large enterprises looking to automate and streamline their content supply chain from content creation through to distribution across all channels, organizations where product information and digital assets are managed separately and where consolidation would significantly improve team efficiency and content consistency, companies with complex approval workflows and governance requirements around product content and brand assets, and businesses that are part of the Acquia digital experience ecosystem and want tight integration between their PIM, DAM, and content management capabilities.

Value Proposition

Widen delivers significant value through a unified PIM and DAM platform that eliminates the separation between structured product data and rich digital assets, enabling teams to manage the complete product content package in one place, a marketing-friendly approach to product information management that empowers brand and creative teams rather than requiring heavy IT involvement, a more automated content supply chain that reduces manual effort in moving product content from creation through review, approval, and distribution to all channels, deep integration capabilities that connect Widen with existing commerce, marketing, and ERP platforms to create a connected content infrastructure, and the backing of Acquia's broader digital experience platform that provides enterprise-grade scalability, security, and support for demanding content operations.