• Do you need a PIM?

    The popularity of PIM is growing with the increased digitization of commerce. From the rapid rise of marketplaces to B2B e-commerce portals: a PIM helps you manage your products more efficiently and helps you grow sales (internationally). In this article, we focus on when you need a PIM (and when Excel suffices).

    Read on, or go to our 7-question (or less) survey that helps you answer the question: do you need a PIM?
    To the Survey

What is PIM?

Before we dive headlong into the factors that determine whether you need a PIM (or product information management solution), we first define what we understand as a PIM. A PIM is a software solution that helps organizations manage products in a central place. It provides a single point of truth of the product and all its data, including descriptions, features, dimensions and images.

Managing complex products

Using a PIM solution, it is possible to manage complex products. If your organization sells products with a large number of combinations and relationships (such as an outfit consisting of pants, shirts and shoes) or variation possibilities (such as a T-shirt in different colors and sizes) then you will know how challenging it is to manage these assets efficiently. Not only is it complicated to manage all these products and variations internally, it's even more challenging to communicate these to various output channels such as marketplaces, your e-commerce store or a print catalogue. A PIM allows you to do this in a simple and unambiguous manner.

Do you need a PIM?

We developed a 3-minute survey that helps you determine if your current product information management solution matches your (digital) ambitions
Go to our Survey

Complexity Drivers

To decide whether you need a PIM, we consider factors that include both the product data itself, as well as your internal processes and (digital) product ambitions.


If you have a larger catalogue, it becomes harder to manage. If you only have to manage the product information of a handful of products, even Excel will suffice. We've seen companies successfully manage product database with many thousand products through Excel and though it 'works', they would probably benefit from a dedicated product management tool.

Change frequency

Do you add or remove a lot of products every month? Maybe because you have seasonal trends or collections? Or do you update product data on a weekly or even daily basis (because you are adding new images, new product metadata or translations)? Increasing the frequency of changes will drive complexity in the management of your product data.

Multiple languages

Cross border sales are rising rapidly and are increasingly popular through international e-commerce marketplaces. But selling in multiple countries means translating and managing your product database across multiple languages, increasing complexity linearly with each language you add.

Sales Channels

If you have more sales channels, it becomes increasingly difficult to keep product data consistent across all of them. How do you maintain the same prices, product titles, product images and descriptions across print catalogues, your own e-commerce platform and 2 connected marketplaces? Managing them by hand becomes tedious, is error-prone and leads to inconsistencies rapidly.


Products are complicated, with specialists managing specific parts of each product: descriptions are written by a copywriter, images are added by the photographer, prices are set by sales, text is translated by a translation agency... And they should all use the same, up-to-date product database. How will you know how many products still need a Dutch translation? A PIM helps you manage this process efficiently.

Do you need a PIM?

To determine whether you need a PIM, we have developed a very short Survey:

To the Survey

Within 7 questions (or less) we help you determine if you need a PIM or not. If you already know that you need a PIM, you should take a look at our Cost Calculator or even fill in our full Quickscan. Using the Quickscan we can help you determine which PIM is the best fit for you!