Chris Jobse

Chris is founder and co-owner of With his knowledge of the PIM market he is an important link between the retailer and the PIM supplier.

As a senior Master Data and Product Information expert Chris is advising customers to organise their data in the most efficient way to serve their OmniChannel goals. He is a specialist in optimizing business processes and advising the management to implement the right tooling to support these processes.


Amongst his customers are major international companies like Action, Ahold, Bijenkorf, Blokker, Hunkemöller and Staples International. Chris has helped many retail and wholesale companies in RFI and RFP processes, selecting the right PIM/MDM tooling. Recently he founded in which he makes a (semi)automated match between customer, PIM vendor and implementation partner.

Chris has recently been appointed as Shopping Award Vakexpert 2021.  Shopping Award Vakexpert 2021